TERMS AND CONDITIONS OF SALE & SERVICE – BRANDMARK SIGNS LIMITED
Effective Date: January 2026
1. Definitions & Interpretation
1.1. Definitions In these Terms and Conditions, the following words and expressions shall have the following meanings:
"Company": means Brandmark Signs Limited, a company registered in Ireland (Registration Number: 764085; VAT Number: 4294805DH), having its registered office and principal place of business at Unit 220 Holly Road, Western Industrial Estate, Dublin, D12 EH32.
"Customer": means the person, firm, corporate body, or entity who purchases Goods or Services from the Company.
"Trade Partner": means a Customer who has been formally approved by the Company for a Trade Account, and who purchases Goods primarily for the purpose of resale, installation for a third party, or use within the sign trade industry.
"Consumer": means a natural person acting for purposes which are wholly or mainly outside their trade, business, craft, or profession.
"Contract": means the legally binding agreement between the Company and the Customer for the sale and purchase of Goods and/or Services, incorporating these Terms and Conditions.
"Goods": means the goods, materials, or products supplied by the Company to the Customer under the Contract, including but not limited to signage, fabricated letters, digital displays, vinyl graphics, and structural metalwork.
"Bespoke Goods": means any Goods that are made to the Customer’s specific order, specifications, or design, or are clearly personalised (including all custom-manufactured signage and print).
"Services": means the services to be supplied by the Company to the Customer as set out in the Contract, including but not limited to graphic design, manufacture, installation, vehicle branding, and site surveys.
"Quotation": means the formal written proposal issued by the Company to the Customer, setting out the price, specifications, and scope of the Goods and/or Services.
"Order": means the Customer’s formal acceptance of the Company’s Quotation, whether confirmed in writing or by the payment of a deposit.
"Proof": means the digital visual representation, mock-up, or technical drawing of the Goods provided by the Company to the Customer for approval prior to production.
"Input Material": means any documents, designs, vector files, logos, fonts, or other materials and data provided by the Customer to the Company for the purpose of fulfilling the Order.
"Writing" or "Written": includes emails and formal documents but excludes instant messaging (e.g., WhatsApp, SMS) unless explicitly acknowledged by a Director of the Company.
"Working Day": means a day (other than a Saturday, Sunday, or public holiday) when banks in Dublin are open for business.
1.2. Interpretation
1.2.1. A reference to a statute or statutory provision is a reference to it as amended, extended, or re-enacted from time to time and includes any subordinate legislation made under that statute.
1.2.2. Any words following the terms "including", "include", "in particular", "for example" or any similar expression shall be construed as illustrative and shall not limit the sense of the words, description, definition, phrase or term preceding those terms.
1.2.3. Headings in these Terms are for convenience only and shall not affect their interpretation.
1.2.4. Distinctions made between "Trade Partner" and "Customer" apply specifically where noted; otherwise, all Terms apply equally to all Customers.
2. Application, Trade Accounts, Quotations & Ordering
2.1. Application of Terms
2.1.1. These Terms and Conditions apply to all Contracts for the sale of Goods and provision of Services by the Company to the Customer to the exclusion of all other terms and conditions, including any terms or conditions which the Customer may purport to apply under any purchase order, confirmation of order, specification, or other document.
2.1.2. No variation to these Terms shall be binding unless agreed in writing and signed by a Director of the Company.
2.1.3. By placing an Order or paying a deposit, the Customer acknowledges that they have read, understood, and agreed to be bound by these Terms.
2.2. Trade Accounts & Portal Access
2.2.1. Access to the Trade Partner pricing portal is granted strictly at the sole discretion of the Company. The Company reserves the right to accept or decline any application for a Trade Account without providing a reason.
2.2.2. The Customer agrees that any "Reference Prices" or "Budget Estimates" visible within the logged-in Trade Portal are confidential commercial information. The Customer agrees not to disclose these prices to third parties, end-users, or competitors.
2.2.3. Login credentials for the Trade Portal are non-transferable. The Customer is responsible for all actions taken under their account credentials.
2.2.4. The granting of a Trade Account login does not constitute the granting of credit terms. All new Trade Accounts are strictly Pro-Forma (payment in advance) unless otherwise agreed in writing pursuant to Clause 3.2.
2.3. Quotations & Pricing Strategy
2.3.1. Reference Pricing Warning: Any prices displayed on the Company’s website, catalogues, or marketing materials (including those visible to logged-in Trade Partners) are estimates for guidance only. They do not constitute a binding offer to sell Goods at that price.
2.3.2. A binding price is established only via a formal Written Quotation issued by the Company to the Customer.
2.3.3. Quotations are valid for a period of 30 days from the date of issue, unless withdrawn by the Company earlier.
2.3.4. The Company reserves the right to withdraw or revise a Quotation at any time prior to the formation of the Contract if:
(a) The Customer alters the specification, quantity, or delivery requirements; or
(b) There is a significant increase in the cost of raw materials (e.g., aluminium, LEDs, acrylic) beyond the Company’s reasonable control.
2.4. Ordering & Formation of Contract
2.4.1. The Order constitutes an offer by the Customer to purchase the Goods and/or Services in accordance with these Terms.
2.4.2. The Contract shall only be deemed to be formed and binding when:
(a) The Customer accepts the Quotation in writing (via email or signed document); OR
(b) The Customer pays the required Deposit or Pro-Forma invoice amount;
whichever occurs first.
2.4.3. Scope of Order: The Contract covers only the Goods and Services explicitly specified in the Quotation. Any additional works required (including but not limited to additional design revisions, unforeseen site preparation, or changes to file specifications) will be charged as a variation.
2.5. Cancellation of Orders
2.5.1. No Right of Cancellation: As the Goods are Bespoke Goods made to the Customer’s specific order, the Customer has no right to cancel the Contract once formed.
2.5.2. If the Customer purports to cancel the Order after the Contract is formed, the Customer shall be liable for:
(a) The full cost of all materials purchased or committed to by the Company for the Order;
(b) The full cost of all labour and design time expended up to the date of cancellation; and
(c) A cancellation administration fee.
2.5.3. In the event of cancellation, any deposit paid is strictly non-refundable.
2.6. Design Fees & Credits
2.6.1. Design Service Fee: For projects requiring site surveys, technical drawings, branding visualization, or concept development, the Company charges a separate, upfront "Design & Concept Fee."
2.6.2. Non-Refundable Nature: This fee is a payment for professional time and expertise rendered. It is strictly non-refundable, regardless of whether the Customer proceeds to the manufacturing stage.
2.6.3. Production Credit: If the Customer proceeds with the manufacturing Order for the designed goods within 30 days of the design presentation, the full value of the Design Fee will be credited (deducted) from the final Production Invoice.
2.6.4. Intellectual Property: Payment of the Design Fee grants the Customer the right to view the concepts for approval purposes only. It does not transfer ownership of the technical drawings or vector artwork to the Customer unless an additional "File Release Fee" is paid.
3. Payment Terms
3.1. Standard Payment Terms (Pro-Forma)
3.1.1. Unless otherwise explicitly agreed in writing by a Director of the Company, payment in full (100%) is required prior to the commencement of any works, including design, ordering of materials, or production.
3.1.2. For all new Trade Accounts and new Direct Clients, strict Pro-Forma terms apply to the initial Orders. The Company is under no obligation to offer credit terms.
3.2. Credit & Split Payment Agreements
3.2.1. At the Company’s sole discretion, established Customers may be offered alternative payment terms (e.g., "50% Deposit with Order / 50% Balance on Completion").
3.2.2. Any such agreement must be clearly stated on the Quotation or Invoice. In the absence of such a statement, Standard Payment Terms (3.1) apply.
3.2.3. Where a deposit is paid, the balance is due immediately upon notification that the Goods are ready for dispatch/collection, or on the day of installation, whichever is earlier. The Company reserves the right to withhold delivery/installation until cleared funds are received.
3.2.4. The Company reserves the right to revoke credit terms or split-payment agreements at any time without notice if the Customer’s creditworthiness deteriorates or if payment deadlines are missed.
3.3. Late Payment & Suspension
3.3.1. Time for payment shall be of the essence of the Contract.
3.3.2. If the Customer fails to make any payment by the due date, the Company shall be entitled to:
(a) Suspend all further work on the Order and any other active Orders for that Customer;
(b) Charge interest on the overdue amount at the rate of 8% per annum above the European Central Bank’s base rate, accruing daily; and
(c) Charge a fixed administrative fee for debt recovery costs.
3.4. Retention of Title
3.4.1. Legal and beneficial title to the Goods shall not pass to the Customer until the Company has received payment in full (in cash or cleared funds) for the Goods and any other debts owed by the Customer to the Company.
3.4.2. Until title passes, the Customer grants the Company, its agents, and employees an irrevocable license at any time to enter any premises where the Goods are or may be stored in order to inspect them or, where the Customer’s right to possession has terminated, to recover them.
4. Production, Artwork & Specifications
4.1. "Input Material" & Trade Partner Liability
4.1.1. Trade Manufacturing Status: When dealing with Trade Partners, the Company acts solely as a manufacturing service. The Company will produce Goods strictly based on the Input Material (files, vectors, dimensions) supplied by the Trade Partner.
4.1.2. No Duty to Inspect: It is the Trade Partner’s sole responsibility to ensure that all Input Material is correct, accurate, and suitable for production. The Company is not responsible for checking, and accepts no liability for, errors contained within supplied files, including but not limited to:
(a) Spelling, grammar, or typographical errors;
(b) Incorrect dimensions or scaling;
(c) Low-resolution images or pixelation;
(d) Corrupt vector paths or "hairline" errors;
(e) Missing fonts or glyphs.
4.1.3. Any re-manufacturing required due to errors in Customer-supplied Input Material will be charged as a new Order.
4.2. Colour Matching
4.2.1. While the Company endeavors to match specified colours (e.g., Pantone or RAL references), the Customer acknowledges that owing to the nature of digital printing, LED temperatures, and different substrate materials, a 100% exact match cannot be guaranteed.
4.2.2. If critical colour matching is required, the Customer must request and pay for a physical hard-copy sample prior to full production. If no sample is requested, the Company accepts no liability for minor colour variations.
4.3. Proofing (Direct Clients)
4.3.1. For Direct Clients where design services are provided, the Company will submit a Proof for approval.
4.3.2. Approval is Final: The Customer is responsible for meticulously checking the Proof. Written approval (including email confirmation) of the Proof constitutes acceptance of the design, text, and layout "as is." The Company is not liable for errors visible in an approved Proof, regardless of their origin.
4.4. Bespoke Nature of Goods
4.4.1. The Customer acknowledges that the Goods are custom-manufactured. Small variations in dimensions (±5mm) or finish (due to material batches) that do not materially affect the function or aesthetic of the Goods shall not constitute a defect.
4.5. Electrical Connections
4.5.1. Unless strictly agreed in writing, the Company’s installation works conclude at the sign itself. The provision of a suitable, live electrical feed (IP65 rated spur/interrupter) to the sign location is the sole responsibility of the Customer.
4.5.2. The Company's installers are not Registered Electrical Contractors (REC). We will connect the signage to a pre-wired spur provided it is within 1 meter of the sign. We strictly do not perform primary electrical works (e.g., running cables to the distribution board/fuse box).
5. Site Surveys, Installation & Electrical
5.1. Survey Fees: While the Company may, at its discretion, waive survey fees for local projects, the Company reserves the right to charge a Site Survey Fee for any site visits required. This fee is payable in advance or as part of the Design Fee and is non-refundable unless otherwise agreed in writing.
5.2. Quotations "Subject to Survey": All quotations provided prior to a formal "Precision Survey" are estimates only.
5.2.1. If, following the Precision Survey (conducted after the Deposit is paid), it becomes apparent that additional labor, materials, or access equipment (e.g., scaffolding/cherry pickers) are required due to unforeseen site conditions, the Company reserves the right to adjust the Price.
5.2.2. If the Customer does not accept the adjusted Price, the Company reserves the right to cancel the Order and refund the Deposit, less any Design Fees or Survey costs already incurred.
5.3. Site Readiness: It is the Customer’s responsibility to ensure the site is ready for installation (e.g., old signage removed, electrical feeds live, surface prepared) unless otherwise agreed.
5.4. Abortive Visits: If the Company’s installers or surveyors arrive at the site at the agreed time but are unable to access the premises or complete the work due to the Customer’s failure to prepare the site, an Abortive Visit Fee will be charged.
5.5. Electrical Connections:
5.5.1. Unless strictly agreed in writing, the Company’s installation works conclude at the sign itself. The provision of a suitable, live electrical feed (IP65 rated spur/interrupter) to the sign location is the sole responsibility of the Customer.
5.5.2. The Company's installers are not Registered Electrical Contractors (REC). We will connect the signage to a pre-wired spur provided it is within 1 meter of the sign. We strictly do not perform primary electrical works (e.g., running cables to the distribution board/fuse box).
6. Delivery, Collection & Risk
6.1. Delivery Methods & Incoterms
6.1.1. Unless otherwise agreed in writing, all Trade Partner Orders are sold on an "Ex Works" (EXW) basis. Collection is to be made from the Company’s premises at Unit 220 Holly Road, Western Industrial Estate, D12 EH32.
6.1.2. If the Company agrees to arrange delivery/courier on behalf of the Customer, the Company acts as an agent only. Risk of loss or damage to the Goods passes to the Customer the moment the Goods are handed over to the carrier.
6.1.3. Delivery dates and lead times are estimates only and are not guaranteed. Time for delivery shall not be of the essence of the Contract. The Company shall not be liable for any loss (including loss of profit), costs, damages, or expenses caused directly or indirectly by any delay in the delivery of the Goods.
6.2. Inspection & Acceptance (The "24-Hour Rule")
6.2.1. The Customer is under a strict duty to inspect the Goods immediately upon receipt.
6.2.2. Damage in Transit: Claims for damage, shortages, or manufacturing defects must be notified to the Company in writing (with photographic evidence) within 24 hours of delivery or collection.
6.2.3. Acceptance by Installation: If the Customer (or their third-party installer) proceeds to install, mount, or modify the Goods, the Customer is deemed to have accepted the Goods as being in perfect condition. The Company will not accept any liability for scratches, dents, or physical damage reported after installation works have commenced.
6.3. Failure to Collect & Storage Fees
6.3.1. If the Customer fails to collect the Goods or accept delivery within 5 working days of notification that the Goods are ready, the Company reserves the right to:
(a) Charge a Storage Fee of €50.00 per day to cover space and insurance; and
(b) After 30 days, dispose of the Goods to recover costs, without prejudice to the Company’s right to claim the full Contract price.
7. Installation Services
7.1. Scope of Installation
7.1.1. Installation services are only provided if explicitly listed in the Quotation. For Trade Partners, Orders are assumed to be "Supply Only" unless installation is requested and quoted separately.
7.1.2. The Customer must ensure that the site is ready, accessible, and safe for the Company’s installers at the agreed time.
7.2. Site Conditions & Hidden Services
7.2.1. Customer’s Duty to Identify: It is the Customer’s sole responsibility to identify and clearly mark the location of all hidden services (including but not limited to gas, electricity, water, waste pipes, and fibre optic cables) within the installation area (e.g., inside walls, facades, or ground).
7.2.2. Liability Exclusion: The Company shall check the wall with standard detection equipment where possible, but accepts no liability whatsoever for damage to hidden services that were not accurately identified by the Customer prior to drilling or excavation. The Customer indemnifies the Company against all claims, costs, and expenses arising from such damage.
7.3. Access & Aborted Visits
7.3.1. The Customer must ensure that any required access (e.g., keys, codes, site induction) and clear working space is available.
7.3.2. If the installation cannot proceed due to:
(a) Lack of access;
(b) Unsafe site conditions;
(c) Obstructions preventing the use of access equipment (e.g., parked cars blocking a cherry picker zone); or
(d) The mounting surface being unsuitable/unsafe (e.g., crumbling brickwork);
The Company reserves the right to abort the visit. An Aborted Visit Fee (calculated based on crew time and equipment hire costs) will be charged, and a new installation date will be scheduled only upon payment of this fee.
7.4. Planning & Statutory Consents
7.4.1. Customer Responsibility: The Customer is solely responsible for obtaining all necessary permissions, licenses, and consents required for the installation of the Goods, including but not limited to:
(a) Planning Permission;
(b) Section 254 Licensing (Street Furniture/Hoarding);
(c) Landlord/Property Management consent;
(d) Fire Safety Certificates.
7.4.2. The Company accepts no liability for any enforcement action, fines, or costs (including the cost of removing signage) incurred due to the Customer’s failure to obtain such consents. If the Company is ordered by a Local Authority to remove the signage, the Customer shall pay the full cost of such removal.
8. Warranties & Liability
8.1. The "No Returns" Policy
8.1.1. Custom Goods: The Customer acknowledges that all Goods supplied are "Bespoke Goods" custom-manufactured to specific requirements. Therefore, the Customer has no right to cancel the Contract or return the Goods for a refund under the European Union (Consumer Information, Cancellation and Other Rights) Regulations 2013 or otherwise. All sales are final.
8.1.2. This does not affect the Customer’s statutory rights regarding faulty or misdescribed goods, subject to the limitations set out below.
8.2. Warranty for Trade Partners (Supply Only)
8.2.1. Scope: For Trade Partners or "Supply Only" Orders where the Company does not perform the installation, the Company provides a 12-Month "Return-to-Base" Warranty on electrical components (e.g., LED modules, drivers/transformers) and structural fabrication.
8.2.2. Remedy: In the event of a component failure within the warranty period, the Company’s liability is strictly limited to:
(a) Providing a replacement component free of charge (Customer must collect or pay for shipping); OR
(b) Repairing the defective Good at the Company’s workshop.
8.2.3. Exclusions (Trade): The Company explicitly excludes liability for:
(a) Labour Costs: The cost of removing or re-installing the sign;
(b) Access Costs: The hire of scaffolding, cherry pickers, or specialist access equipment required to reach the sign;
(c) Transport: Costs incurred in returning the Goods to the Company for repair;
(d) Damage caused by improper installation, handling, or wiring by the Trade Partner or their agents.
8.3. Warranty for Direct Clients (Supply & Install)
8.3.1. Scope: Where the Company performs the installation, the Company provides a 12-Month Workmanship Warranty covering the structural integrity of the Goods and the safety of the fixings.
8.3.2. Remedy: The Company will repair or replace, at its sole discretion, any Good found to be defective due to faulty materials or workmanship.
8.3.3. Exclusions (General): The Warranty is void if the defect arises from:
(a) Fair wear and tear (including gradual fading of vinyl/print due to UV exposure);
(b) Storm damage, extreme weather events, or "Acts of God";
(c) Vandalism, accident, or misuse;
(d) Alteration or repair by anyone other than the Company;
(e) Failure of the mounting surface (e.g., brickwork or cladding failure) to which the sign is attached.
8.4. Limitation of Liability
7.4.1. Nothing in these Terms limits liability for death or personal injury caused by negligence or fraud.
7.4.2. Subject to 7.4.1, the Company’s total liability to the Customer shall not exceed the Contract price of the specific Goods/Services to which the claim relates.
7.4.3. The Company shall not be liable for any indirect or consequential loss, including but not limited to loss of profit, loss of business, loss of goodwill, or business interruption costs (e.g., if a shop cannot open because a sign is delayed).
9. Service-Specific Terms
9.1. Vehicle Branding & Wrapping
9.1.1. Paint Condition: The Company accepts vehicles for branding on the strict understanding that the vehicle’s paintwork is Original Equipment Manufacturer (OEM) factory standard.
9.1.2. Resprayed Vehicles: Where a vehicle has been resprayed or repaired (non-OEM paint), the Company accepts no liability for paint lifting, peeling, or flaking during the application or removal of vinyl graphics. Risk remains with the Customer.
9.1.3. Cleaning: Vehicles must be delivered in a "Graphics Ready" condition (washed and free of wax, grease, and dirt). The Company reserves the right to charge a Cleaning Fee if extensive preparation is required.
9.1.4. Storage: Due to limited space, vehicles must be collected by 10:00 AM on the agreed collection date (typically Monday morning). Vehicles not collected on time will incur a Storage Fee of €50.00 per day.
9.2. Digital Signage & Hardware
9.2.1. Hardware Supply: The Company supplies Digital Signage hardware (Screens, Players, Enclosures).
9.2.2. Connectivity: The Customer is solely responsible for providing stable Power, Internet/Wi-Fi connection, and Local Area Network configuration. The Company is not liable for screen "blackouts" or content failures caused by network instability.
9.2.3. Pixel Tolerance: The Customer acknowledges that LCD/LED screens are subject to manufacturer ISO standards regarding pixel defects. A small number of dead/stuck pixels (within the manufacturer’s allowed tolerance) shall not constitute a defect/fault entitling the Customer to a replacement.
9.3. Intellectual Property (IP) & White Label
9.3.1. Trade Partner IP: The Company claims no ownership rights over the artwork or branding supplied by Trade Partners.
9.3.2. Manufacturing IP: The Company retains full ownership of all engineering drawings, CNC toolpaths, and manufacturing methodologies developed by the Company to fulfill the Order.
9.3.3. Marketing Rights: The Company reserves the right to photograph completed works for marketing purposes (website/social media).
Exception: For Trade Partner projects, the Company agrees to a "White Label" policy and will not publish photography that explicitly identifies the end-client location or breaches the Trade Partner’s confidentiality without prior written consent.
9.4. General
9.4.1. Force Majeure: The Company is not liable for delays caused by circumstances beyond its control (e.g., supply chain shortages, strikes, fire).
9.4.2. Severability: If any court finds part of this Contract illegal, the rest will continue in force.
9.4.3. Governing Law: This Contract is governed by Irish Law and the exclusive jurisdiction of the Courts of Ireland.
10. Data Protection & Privacy (GDPR)
10.1. Compliance
10.1.1. The Company is committed to protecting the privacy and security of the Customer’s personal data. We process all personal data in strict compliance with the General Data Protection Regulation (GDPR) and the Data Protection Acts 1988-2018.
10.2. Trade Portal Data
10.2.1. By registering for a Trade Account, the Customer consents to the processing of their contact details for the purpose of account administration, order processing, and the verification of trade status.
10.2.2. The Company will not share Trade Partner details with third parties (except for necessary logistics partners, e.g., couriers) without express consent.
10.3. Privacy Policy
10.3.1. The full details of how we collect, use, and store data are set out in our Privacy Policy, which forms an integral part of these Terms and Conditions. The current version of this policy is available for review on the Company's website. By continuing to use our services, you acknowledge that you have read and understood our Privacy Policy.
10.4. Marketing & Publicity
10.4.1. Direct Clients: The Customer agrees that the Company may photograph the completed works for its own marketing purposes (website, portfolio, social media), unless a Non-Disclosure Agreement (NDA) is signed prior to commencement.
10.4.2. Trade Partners (White Label): For verified Trade Orders, the Company agrees not to publish photographs or details of the specific project on public social media channels without the express permission of the Trade Partner, protecting the partner's client relationship.
11. Regulatory Advice Disclaimer & General Provisions
11.1. Guidance Only (DublinSigns.ie)
11.1.1. Information, articles, guides, or "Cheat Sheets" provided by the Company via its website (including the DublinSigns.ie resource hub) or during consultations regarding Planning Permission, Section 254 Licensing, or ACA restrictions are provided for general guidance purposes only.
11.2. Not Legal Advice
11.2.1. The Company is a design and manufacturing firm, not a Planning Consultancy or Legal Practice. Such information does not constitute professional legal or planning advice.
11.2.2. While the Company endeavors to keep regulatory information up to date, the interpretation of planning laws (e.g., by Dublin City Council or An Bord Pleanála) is subject to change and subjective assessment. The Company accepts no liability for errors, omissions, or enforcement actions resulting from the Customer’s reliance on this information.
11.3. Notices
11.3.1. Any formal legal notices required to be served on the Company should be addressed to The Directors and sent by registered post to: Brandmark Signs Limited Unit 220 Holly Road, Western Industrial Estate, Dublin, D12 EH32.
11.4. Waiver & Cumulative Remedies
11.4.1. A failure or delay by the Company to exercise any right or remedy provided under this Contract or by law shall not constitute a waiver of that or any other right or remedy, nor shall it prevent or restrict the further exercise of that or any other right or remedy.
11.4.2. No single or partial exercise of such right or remedy shall prevent or restrict the further exercise of that or any other right or remedy.
12. Warranty & Defects
12.1. LED Warranty: The Company provides a 12-Month Warranty on all LED modules and power supply units (PSUs) against manufacturing defects.
12.2. Exclusions: This warranty strictly excludes damage caused by:
a) Vandalism, accidental damage, or misuse.
b) "Acts of God" (e.g., storms, floods, lightning strikes, or wind speeds exceeding the design rating of the structure).
c) Electrical surges or faults in the Customer’s primary power supply.
d) Modifications or repairs attempted by third parties.
12.3. The warranty covers the replacement parts only. Labour and access costs (e.g., cherry picker hire) required to replace faulty units after 30 days are chargeable, unless the fault is due to verified installation error by the Company.